NISM Blog
5 Tips for Creating A Successful Fundraising Campaign in Higher Education
Photo credit: Burst I remember it like it was yesterday – when I received my first project in fundraising as a social media professional. Giving Tuesday was three months away. My boss asked if I could create a campaign to drive donations and awareness about getting...
Create a Compelling Job Description to Attract the Best Marketing Pros
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Embracing Brand Transparency and Responsibility in Social Media
In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation. It might be tempting...
NISM Selected to Speak at Institute for Credentialing Excellence (ICE) Conference
Minneapolis, MN – October 17 – The National Institute for Social Media (NISM), a vendor-neutral industry certification agency focused on the discipline of social media, has been selected by the Institute for Credentialing Excellence (ICE) to speak alongside its...
Companies Maximizing Social Media [INFOGRAPHIC]
Social media is more than just LOLCats and posts about political cartoons. It's more than who's having a baby and who just got new shoes. It's not just pictures of family and pets. It's a vital tool for business to promote and grow their brands by engaging directly...
What Are Some Good Practices In Customer Service In This Social Media-Obsessed World?
We’ve all heard the adage, the customer is always right. No matter what industry you’re involved with, if you have customers, you need to have a way to make them happy at all times. This is due in part to the amount of power a customer has these days....
5 Important Reasons Why Professionals Should Invest More Time In Their Online Presence
It's not easy being a high profile professional in the age of social media and rating apps. Let's be honest; after a fifty-hour work week (if you're extremely lucky), who wants to spend time worrying about what your online presence is like? Any free time you do have...
Protect Your Twitter Account With These 4 Easy Tips
Twitter has opened up many doors allowing you to talk to people all over the world but this type of freedom comes with big responsibilities. Whether you use your twitter account for personal use or for business, it’s vital that you protect it. There are a lot of...
Social Media Movements Steamrolling Thru 2014
With the ever-changing world of social media, you need to have knowledge regarding the social media trends currently so you, the website domain marketer, can prepare your company for 2014. If you are unsure of how social media will materialize towards the close of...