“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day. And one that never comes unless it must, unfortunately. Social listening is really no...
The opportunity to become a certified social media strategist through the National Institute for Social Media (NISM) is exciting on its own, but then being able to train for the certification in sunny Florida, especially during the winter months that are bitter cold...
A modern norm when beginning to establish a relationship is typically to connect online using social media. We meet someone and this person becomes a potential professional networking contact, new friend, or even a romantic interest. Before deciding to pursue the...
