Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Unbottled Buzz: How Pantene Turned a Viral TikTok Into a Brand Win

Featured image by Mizuno K Picture this: your product gets casually mentioned by a mega-influencer. Suddenly, your brand is trending, your social mentions are exploding, and your product searches are skyrocketing. Every marketer dreams of this moment. But when...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Why Instagram Reigns Supreme for Building Brand Communities

Why Instagram Reigns Supreme for Building Brand Communities

Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Photo by S O C I A L . C U T  Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Influencer Marketing’s Blindspot: FTC Regulations and How to Follow Them

Featured image by MART PRODUCTION Influencer marketing is booming, expected to reach $33 billion globally. It’s a space where everyone from budding influencers to major brands is looking to cash in (and yes, NISM even offers a webinar on influencer marketing basics!)....