Using Story Mapping to Improve Audience Experiences

Using Story Mapping to Improve Audience Experiences

Image Source: Pixabay Story mapping is integral to creating an unforgettable social media experience for your audience. Experts say that “In user story mapping, teams create a dynamic outline of a representative user’s interactions with the product, evaluate which...
Strategies for Reaching Your Target Audience

Strategies for Reaching Your Target Audience

As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth.  Advancing technology continues...
Using Humanizing Analytics to Appeal to Your Target Audience

Using Humanizing Analytics to Appeal to Your Target Audience

Image Source: Pixabay   When most people think of analytics, their minds gravitate toward images of overwhelming numerical data, technical jargon, and people pulling their hair out trying to figure out what all of it means for their business. There’s a natural...
Embracing Brand Transparency and Responsibility in Social Media

Embracing Brand Transparency and Responsibility in Social Media

In today’s online world, connecting with consumers is no easy task. But, with great effort comes great reward. Brands that prioritize transparency and exemplify responsibility will gain consumer trust, increase sales, and boost their reputation.  It might be tempting...
Navigating the Ups and Downs of Social Media Comments

Navigating the Ups and Downs of Social Media Comments

Image Source: Pexels   As of 2020, well over seven billion people were inhabiting the planet Earth … and over 3.8 billion of them used social media. Just let that number sink in for a minute.  There are few other platforms online, let alone any with any other...