Always Educating

Always Educating

If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
Can you do too many CEUs?

Can you do too many CEUs?

Talking in the SMS community this month about the work everyone’s doing over the summer brought an interesting question to light. Can you do too many CEUs? Our focus has been on the power of learning and how important it is to stay up-to-date in our industry. But with...
Digging Deep: A Summer of Continuing Education

Digging Deep: A Summer of Continuing Education

Certified Social Media Strategists (SMS) are required to complete 20 hours of continuing education every 2 years to maintain their cert, so we asked members of our community…what are you doing this summer to keep your skills fresh? Join us the month of June and hear...
Changes to Continuing Education Credits

Changes to Continuing Education Credits

As we certified and then re-certified more and more social media professionals, we realized we needed to make a few updates to our social media strategist recertification process. As an organization committed to the training and certification of social media...
Why is it so hard to secure our own masks first?

Why is it so hard to secure our own masks first?

Leaders, this blog post is for you. I was watching the safety instruction video for what felt like the millionth time and my mind began to wander. As I watched the animated woman in the video dutifully follow instructions and secure her own mask before securing her...