Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...
10 Creative Ways To Use Video Marketing In Your Business

10 Creative Ways To Use Video Marketing In Your Business

In today’s digital landscape, video marketing has become a critical tool for organizations. It’s an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ...
How to Use Hashtags on LinkedIn to Grow Your Brand

How to Use Hashtags on LinkedIn to Grow Your Brand

While hashtag usage has long been encouraged on Twitter and Instagram as a way for users to engage with their networks, LinkedIn only started allowing clickable hashtags in 2016. The initial key is to identify your specialty and conduct research on the hashtags that...
Certificate vs. Certification:  Is There a Difference?

Certificate vs. Certification: Is There a Difference?

The words “Certificate” and “Certification” are used often in the world of education and professional development. Many times they are used interchangeably, but is there a difference? The short answer is “Yes”, but let’s take a closer look at a...
An Expert’s Guide to Executing a Winning B2B SEO Strategy

An Expert’s Guide to Executing a Winning B2B SEO Strategy

Whether it’s SEO, content marketing, or social media, each digital marketing strategy should be tailored to fit its target audience. However, when considering how to execute the right approach to gaining brand awareness and organic search engine rankings,...