For Whom The Bell Trolls: Dealing With Online Trolls

For Whom The Bell Trolls: Dealing With Online Trolls

How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers’ comment section to your favorite music artist’s Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know...
Is YouTube Shorts the Long-Game Winner?

Is YouTube Shorts the Long-Game Winner?

Over the past few years, short-form videos are in and longer content is out. Due in large part to the growth of TikTok, social media users have grown accustomed to videos that are sixty seconds or less. In July of 2021, YouTube launched their own version of this with...
YouTube Video Ads: How to Capture Attention in the First 5 Seconds

YouTube Video Ads: How to Capture Attention in the First 5 Seconds

With over 1 billion active users, YouTube is a powerful platform for video advertising. But with so much competition, it can be tough to capture a viewer’s attention. For businesses, advertising on YouTube provides an excellent opportunity to connect with...
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
YouTube vs Facebook and The Future of Online Video

YouTube vs Facebook and The Future of Online Video

Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...