Crash Blossoms: The Risk of Headline Ambiguity

Crash Blossoms: The Risk of Headline Ambiguity

Photo by Yan Krukau If you heard someone talking about crash blossom, you may assume it’s a new band. Or perhaps the latest in organic gardening? Or maybe you’re like me and wouldn’t even have a guess, so you’d just look it up!  Here’s what you’d learn: A crash...
Should You Keep Copywriting In-House or Outsourced?

Should You Keep Copywriting In-House or Outsourced?

Knowing what areas to outsource and when is a massive part of being a business owner. Whether you’re a solopreneur or you’re building a team, outsourcing is inevitable.  As a business owner, it’s your responsibility to either master a skill or outsource it to someone...
Overcoming Limitations

Overcoming Limitations

I enjoyed reading and writing as a kid, but I didn’t discover my love for writing until I became an adult. I write for a living and remarkably, I didn’t decide I wanted to write a book until recently. Like really truly commit to writing a book. For some...
#AllHallowsReadNISM: Ghost Writing

#AllHallowsReadNISM: Ghost Writing

“Ghost writing…it’s not just for Halloween anymore.”                                                                                                                                                          -Unknown We couldn’t get through #AllHallowsReadNISM without...