Meet and Greet: Heather Rule

Meet and Greet: Heather Rule

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
More Than Just Fireworks

More Than Just Fireworks

It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
Brands Just Want to Have Fun

Brands Just Want to Have Fun

I can only hope that upon reading the title of this blog you heard Cyndi Lauper crooning the undeniable jam that is “Girl’s Just Want To Have Fun.” But these crazy antics shouldn’t only apply to the hair-teased women of the 80s — the idea of letting loose and acting...
5 Tips from Top Business Leaders on Developing an Online Presence

5 Tips from Top Business Leaders on Developing an Online Presence

Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...
Getting Started on Twitter

Getting Started on Twitter

For the last 6 years, I have worked with job seekers and small business owners on how to better build their online presence.  I am continually surprised by how many people are nervous about Twitter, or who, like me in the beginning, didn’t understand the professional...