On Super Bowl Sunday the objective is clear. To score more points than the opponent and walk away with the trophy. Just like a business owner wants more customers, a medical office wants to be able to serve more patients, education institutions want more students and...
Congrats! You’ve landed multiple clients for your business. After the initial excitement wears off, the reality of what this actually means soon sets in. How will you manage this? What tools can available to help you feel less overwhelmed? I spent the first 10+...
A few years back, I was nearly through a 60-minute presentation on social media with a room full of directors from across the organization when one lone voice finally asked the question on everyone’s mind: What will all of this [social media focus and work] do for us?...
Last month, I returned from Germany and my bag did not. An experienced traveler, I wasn’t even worried. My bag has always made its way back home. But when it wasn’t delivered the next day as promised, I called the Delayed Baggage Department and learned that my bag was...
I ran a business page on Facebook called Brocade Certification, which supported the Brocade Certification Program. It was a place where I could engage with our candidates, keep them informed about the program, have some fun by posting challenges, and occasionally,...
