Featured image by Kampus Production If you are looking for a way to determine the ROI of your social media efforts, you should explore what your earned media value is. Simply stated, earned media is the dollar equivalent of paid media you have accumulated through your...
Photo by Daria Nepriakhina As a social media strategist, we know you wear multiple hats. You’re not just managing what is posted where, but whole teams, content creators, deadlines, results, creative, and more. With so many moving parts, staying organized and...
Featured image by LaylaBird. Manual posting nearly drove me crazy. When I first started my job as a social media manager, I was overwhelmed with content—videos, graphics, and photos—all needing to be posted at specific times. I felt completely over my head. They had...
Featured image by fauxels Social media professionals face the challenge of staying up-to-date with new and emerging channels as part of their ongoing education. Many new channels emerge that either fail to secure adequate funding or fail to gain significant traction...
Photo by Pavel Danilyuk “The toothpaste will never go back into the tube,” said Jon Leland, Media Innovator & Creativity Catalyst, during NISM’s Empowering AI Trends for Social Media Marketing webinar. Regarding his toothpaste statement, he also mentioned that “AI...
