Photo by Tima Miroshnichenko In a time when everyone is selling everything using social media, audiences have become hyper-aware of when they are getting sold to. From personal experience, I get frustrated when creators, specifically on TikTok, try to push their...
Consumer behavior has undoubtedly shifted to the use of digital tools in the last few years due to the COVID-19 pandemic. If you are like me, and you check out your list of purchases on your Target or Amazon app, there’s an upward trend in purchases. You’ve likely...
B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...
