Changing of the Seasons 

Changing of the Seasons 

As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I didn’t spend nearly as much time outdoors as I had envisioned, while at the same time, feeling a little excited by the promise...
Meet and Greet: Sarah Willey

Meet and Greet: Sarah Willey

The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....
Micro-Influencers & Social Media Marketing

Micro-Influencers & Social Media Marketing

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is to blog on an area of social media that they found most interesting or learned...
How to Reach More Readers Using Social Media and Publicity

How to Reach More Readers Using Social Media and Publicity

Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
Meet and Greet: Erika Voeller

Meet and Greet: Erika Voeller

 The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we do here....