April 28, 2020
Meet and Greet: Taylor Shaw
Get to know Social Media Strategist, Taylor Shaw! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they…
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Insights
Blog
Stay up to date with the latest social media marketing insights, trends, and best practices.
March 10, 2020
How to Become a Master at B2B Social Selling
B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for…
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December 31, 2019
Why You Need To Consider Backing Up Your Social Media Accounts Now
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only…
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December 30, 2019
Pinterest 2020
As we finish up another year in social media, the different trend posts are starting to roll out. There’s a lot of attention as 2020…
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December 23, 2019
How To Integrate Your Social Media Feeds With Your Website
Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly…
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September 26, 2019
Twitter Lists and Your Social Strategy
Twitter lists are a very helpful organizational tool which allows you to filter accounts by the categories that you’ve assigned them to. For example, if…
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September 12, 2019
Skittles in the Rain: Social Listening Offers Unique ROI Opportunity
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to…
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September 10, 2019
Changing of the Seasons
As I drove to Duluth over the holiday weekend, I found myself wondering where the summer went. I started lamenting over the fact that I…
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August 29, 2019
Meet and Greet: Sarah Willey
The NISM SMS professionals serve as ambassadors for our certification program. Not only are they knowledgeable about our curriculum, but they also share our passion…
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August 27, 2019
Micro-Influencers & Social Media Marketing
Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course is…
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