The Heart of Community Management

The Heart of Community Management

“When I grow up, I want to be in charge of community engagement for a vegan butcher shop!” My guess is, the number of people who have had this thought is approximately zero. So how do you go about fostering a culture around such a niche career? The answer is…...
Cybersecurity Implications of Using Social Media

Cybersecurity Implications of Using Social Media

Let’s face it: We live in the social media age. We crave attention. All the world’s a stage! Most of us are actively promoting ourselves with social media, and to be honest, it works. <insert shameless plug for my sites here,...
Social Media’s Winning Combination

Social Media’s Winning Combination

According to a report by Pew Research, “Nearly seven-in-ten Americans now use social media.” In today’s world, it is impossible for many to imagine business success without the use of technology, specifically the use of different social media tools.  Despite the vast...
SMS Prep Course and a Busy Schedule

SMS Prep Course and a Busy Schedule

Is your schedule jam packed with work, family and other activities? Could you add even one more thing to your schedule? If you said no, I am here to tell you, yes you can. I know, because I just did and I have been making it work. Before I started the NISM Social...
Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

Live Streaming Video: the 2016 Social Media Trend that Exceeded Expectations

There were several social media trends in 2016, including: Live streaming videos Snapchat stories Mobile optimization Faster real-time engagement More focus on social commerce Higher demand for organic content (keeping SEO in mind) Increase in video marketing Many of...