One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist

“You already have a Ph.D., so why get a certification?”: One Teacher’s Perspective on the Value of Becoming a Certified Social Media Strategist “So, what exactly is a Social Media Strategist?” This question is presented to me often enough, so I’ve had the opportunity...

Brand Engagement Via YouTube

There are dozens of different video platforms online these days, with YouTube and Vimeo probably being the two that most people are familiar with. UPenn’s Adam Grant has argued that the “first-mover advantage” is probably a myth, but in YouTube’s case, it’s hard to...

New Audience on Instagramn

There are approximately 94,000 articles on the Internet about how to maximize your Instagram usage, how to get new followers on Instagram, how to find new audiences on Instagram, how to build your business with Instagram, and other similar topics. Actually, that...

Twitter For Job Seekers

In the past 20 years there has been a tremendous shift in the way we carry out the hunt for employment. In the 1990’s, your local newspaper was a job seekers’ best friend. You’d pick it up, circle ads, then get a ton of stamps to mail out physical...

Businesses Not Being Social on Social

In the last few years, there’s been a trend towards organizations describing themselves as “a social business.” Because of the way this term is used, it can come off like a buzzword. In reality, it’s really important — and amidst all the other ways your business...