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Thinking Outside the Classroom: Using Social Media Platforms to Engage Students

by Amy Jauman | Mar 3, 2017 | EduSocial Blog, Instructors, Tools

Registration is open for The Social Classroom! The course begins March 13th and runs for two weeks – a great opportunity to experience social media as a classroom tool first-hand while learning techniques you can use in your own environment. A teacher’s competition...

Certification for the Social Media Professional

by Teri Kojetin | Feb 23, 2017 | EduSocial Blog, Strategy

I remember the first time I applied for a social media position within an agency. I was using Facebook and was barely present on Twitter. Part of the requirements for the job, content moderation, was to be on several platforms, so I quickly created accounts and...

It’s All About Engagement: An Interview with YouTube Expert Derral Eves

by Amy Jauman | Feb 21, 2017 | EduSocial Blog, Strategy, Tools, Uncategorized

YouTube’s gotten a lot of attention lately with PewDiePie’s separation form Google and Disney. It made us wonder: What advice do YouTube experts have for our social media strategists? We all know video is critical to the success of any social media campaign, and...

Social Media Crisis Management: Is Your Organization Prepared?

by Mandee Kanikula | Feb 16, 2017 | EduSocial Blog, Strategy, Uncategorized

When thinking of a crisis we often think panic and chaos. It’s true that these things happen and that will never change. It’s part of our landscape. We live in an ever-changing world with a non-stop news cycle and social media that doesn’t take a break. When a crisis...

The UnTroll: Identifying Mistakes Without Being a Jerk

by Amy Jauman | Feb 14, 2017 | EduSocial Blog, Strategy, Uncategorized

As Valentine’s Day approached this year, I began thinking about love and kindness – two things that are too often in short supply on social media. Why do so many people look so hard for opportunities to criticize others? Does the anonymity of social media – perceived...
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