In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
Does it sound too low-tech for a social media professional to talk about phone conversations in a virtual work environment? Not when you’re working to meet clients, coworkers, and team members where they are. You may find that connecting via phone is a welcome...
Get to know Social Media Strategist, Taylor Shaw! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
B2B marketing is no easy feat. The buyer’s journey has changed dramatically in the last twenty years since the internet has become the norm for the way we work and do business. And while there are still old-school tactics that are still deployed and successful today...
Over the past decade, social media has grown from an entertaining diversion with some business applications to one of the core elements of not only digital marketing but also business in general. Key contracts are won through Twitter discussions. LinkedIn chats can...
