Getting a Good Foundation for Your Social Media Strategy

Getting a Good Foundation for Your Social Media Strategy

Let me set the mood. It’s a beautiful spring day on a college campus. But you are stuck at your desk. It’s your first week as a Social Media Specialist. Today, you will have your first meeting with your manager. You have a social media strategy drafted and...
Why Social Media is the Key to Building Brand Credibility

Why Social Media is the Key to Building Brand Credibility

Image credit: Unsplash Given our limited movements under COVID-19, social media has become an even more crucial outlet by which people keep in touch with their friends and loved ones. Of course, social media use is nothing new. But according to the Pew Research...
How To Reach Millennials Using Social Media Marketing

How To Reach Millennials Using Social Media Marketing

Photo by Andrea Piacquadio from Pexels Though many still consider millennials as a younger generation, they are actually in their late 20s to early 40s and were the first generation to access social media. As such, they are the most active generation on social media,...
For the LOVE of Social

For the LOVE of Social

Sometimes, social media can get a bad rap. From studies that link high levels of social media use and depression to other studies that find social media facilitates false news traveling faster than true stories, it can be easy to fixate on the negative.  Today is...
Set Your Small Business’ Social Media on Autopilot

Set Your Small Business’ Social Media on Autopilot

We all know that to get big business these days, we need to be super active on our social media accounts. This can be time-consuming and often expensive for small businesses, especially when you run the business solo or have a small budget. Here is how to set your...