Are Social Media Professionals The New HR Specialists For Organizations?

Who knew social media and networking would bring about such a revolution in the way we interact with people around the world. And these days, we have companies hiring a multi-talented pool using such mediums and platforms. So, let’s discuss whether such...

10 Low-Cost Marketing Techniques For Small Business

All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don’t exist yet. When push comes to shove and the dollars diminish, the marketing engine — the...

Social Media Certification – A Case of Success

The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...

Future Jobs in Social Media and How to Get Them

Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...

10 Social Media Sites that are Most Important to Your Business

One of the most frequently asked questions that we get from the students of our courses is, “What social sites are the most important to social media success?” It is certainly a valid question. Who wouldn’t want to know if there is a mix of social...