You can’t avoid it; social media is a part of modern everyday life and if you choose to ignore it you may find yourself on the outside of everything. Your colleagues will expect you to use it, your customers will and it’s essential for any business to be part and parcel of Facebook, Twitter, LinkedIn and whatever social media is best for your company.
The laws of the land relating to workplaces have struggled to keep pace with the never-ending changes in technology and social media activity. Because they are ever evolving, it is difficult for businesses to keep pace with understanding the right protocols to allow your employees to use social media as part of their everyday activities, while restricting the use of social media for their private activities, during working hours.
When a business tries to stay with methods that were successful in the past, they may quickly find that their customers disappear rapidly when the company doesn’t change with the times. Social media should be looked upon as an opportunity for businesses to be able to connect with their customers in a range of activities.
Social media brings instant comment for and from customers, suppliers and competitors. Where a business is not part of these social media activities, customers may feel left out because they won’t experience being a part of the relationship they hold with the business.
Marketing and advertising form the greatest part of social media activities from an office location because these provide activities at a compact cost which helps bring the businesses brand to a wider audience.
Reasons to use social media
A business is able to reach a far wider audience by using social media than marketing and advertising forms that were used in the past, because it provides an instant result.
Where social media activities are implemented correctly, the businesses costs associated to marketing and advertising will be greatly reduced and the savings can be passed on to the customer or seen as increased levels of profit for the business.
Developing a brand can be time-consuming and expensive for any business, but where any social media initiatives are used to quickly pass any branding information about the company and its services and products; you will not find a quicker way of passing information to accurate sources and beating your competition into submission.
The reason most companies are in business is to provide sufficient income to be able to make a good quality return on their investment. Because you are able to reach such high numbers of people in a short space of time, this will inevitably lead to increased revenue because your consumers are influencing a range of people that includes their friends, family and colleagues and your customer base will be increasing rapidly.
The demographics of people using social media have changed significantly in the past few years. Whereas with old-fashioned marketing activities, a business had to choose very carefully which way to advertise to find its target market, with social media a business is able to share its information in a friendly manner to people of all age groups so that the impact is not just on young people because all ages are interested in using social media, regularly.
Put simply, social media activities are essential for almost every type of business that needs to present itself to as wide an audience as possible across the globe.
About the Author
Damien Higgins loves to hang out on Twitter and Facebook. He writes for water cooler rental firm Eden Springs.