10 Low-Cost Marketing Techniques For Small Business

All business owners must balance budget and growth. It is particularly difficult in the beginning when expenses are high and market share and customer loyalty don’t exist yet. When push comes to shove and the dollars diminish, the marketing engine — the...

Social Media Certification – A Case of Success

The Situation Jason Schober started his career working in Sales with Financial Services firms in the Twin Cities market. In his work, he found social media to be a great tool for networking and lead generation. As he progressed in his career, he discovered that he was...

Future Jobs in Social Media and How to Get Them

Jobs in social media are becoming more and more common in companies both large and small. According to Simply Hired Job Trend Data (See Fig. A), the number of Social Media job posts have increased by 38% since October of 2011. An impressive growth figure considering...

10 Social Media Sites that are Most Important to Your Business

One of the most frequently asked questions that we get from the students of our courses is, “What social sites are the most important to social media success?” It is certainly a valid question. Who wouldn’t want to know if there is a mix of social...

Brand Sourcing in Social Media – Put on Your Utility Belt

What do golden arches, apples, targets, and deer have in common? Its marketing 101 – crafting a strong brand image can be the difference between an organization’s success and failure. From Fortune 500, to your local coffee shop, establishing a brand that embodies and...