Social media is the rage in this modern era. People would rather connect on a mobile device than in person. As far as having a real conversation on a phone, that is fast becoming a thing of the past. Kids don’t go out and play. They hook up online. It’s no surprise that the business world is trying to dip their thumbs in to get a piece of the pie. Companies are posting their ads on sites like twitter and facebook, hoping to get a bite, snagging ‘likes,’ and figuring out the demographics of the public. It’s all calculated and driven by the desire to make money. While social media platforms as a whole do not cost anything for users, the companies behind the platforms are getting big returns for allowing businesses to do their advertising. The sky’s the limit!
The Social Media Examiner highlights the many ways that businesses use facebook apps, the latest craze. When a business makes itself easily accessible with facebook, it means convenience for their customers. Consumers are up to date, they have an easy means of communication, they can make appointments, get customer service, find out about special promotions, earn rewards, and provide valuable feedback to the company. It’s all about making it easier for the customer to interact with a business and have a satisfying experience along the way.
Social media allows businesses to make a big splash. Whether they’re small, Mom and Pop shops or major corporations, when they use a platform like facebook, they can reach a large population, rather than rely on someone picking up the yellow pages of the phone book. The best part about social media platforms is the fact that they are more affordable than conventional advertising methods. It’s really a no-brainer for businesses of any variety and size. If there is a way to reach as many as a billion users, might as well make good use of it. When customers make a purchase or pay a visit on facebook, they are likely to head to the website next in order to explore what a business has to offer. Social media is opening doors at the click of a button. Customers don’t even have to come to a physical location. They only need a mobile device.
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