Thank You Educators

Thank You Educators

It is Teacher Appreciation Week and at the National Institute for Social Media (NISM) we are so grateful for our amazing educators. Teaching can often be a thankless job, but our educators continue to show up, share their knowledge and expertise, and challenge...
Just Starting Out on Social Media? Follow These Three Brands

Just Starting Out on Social Media? Follow These Three Brands

Customers are looking to connect with brands on social media in an authentic and unique way. They want to see more than product stats and bland content. They want you to engage with them. They want to be heard. They want to see the heartbeat of your business. When...
6 Tips to Help You Further Your Brand on Social Media

6 Tips to Help You Further Your Brand on Social Media

To really stand out on social media, your business has to do more than fill your platforms with product stats and bland content. Customers want to connect online through stories that feel authentic and unique. They want you to engage with them. They want to see...
Gaming and Simulations in Digital Marketing Education

Gaming and Simulations in Digital Marketing Education

Experiential learning is a key component in many of the classes I teach both on-ground and online at The College of St. Scholastica and as an adjunct at Colorado Technical University.  Online gaming and simulations take the experience a step further to physically and...
Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Don’t Write It Off Yet; Snapchat May Offer a Unique Opportunity to Humanize Your Brand

Through our partnership with St. Mary’s University of Minnesota, we meet extremely talented MBA students and social media marketing professionals. One of their assignments in our course, (no comma) is to blog on an area of social media that they found most...