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Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

Strategic Planning for Beginners: What I Wish I Knew Before Saying Yes

by Alexis Barth | Jun 3, 2025 | Career, Self-help, EduSocial Blog, Strategy, Tools

When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media

From Résumé to Reels: How Job Seekers Can Build a Personal Brand on Social Media

by Joseph Matalone | May 27, 2025 | Career, EduSocial Blog, Strategy

Featured image by Ivan Samkov As professionals prepare for the workforce and progress through their careers, they’re often taught the importance of traditional résumés and cover letters for making a first impression. But as the business world continues to move on from...
Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

by Keith Kakadia | May 13, 2025 | EduSocial Blog, Strategy

Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

30-60-90 Day Plan: Setting Your New Social Media Team Member Up for Success

by Robbie Schneider | Apr 10, 2025 | Career, Self-help, Community Management, EduSocial Blog, Strategy, Tools

Photo by Resume Genius Bringing a new social media professional onto your marketing team is an exciting opportunity to infuse fresh ideas into your digital presence. But even the most talented social media experts can struggle to find their footing without a proper...
TikTok’s U.S. Saga Continues

TikTok’s U.S. Saga Continues

by Sarah Morris | Apr 4, 2025 | Crisis Communications, EduSocial Blog, Press and Media, Strategy

Photo by Sergei Tokmakov Federal Law As marketing professionals, you are likely well aware of the on again, off again relationship between the U.S. and TikTok. As we enter into another critical crossroads, let’s take a look at where we have been and where we are...
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