The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the list were all the ingredients for Green Bean Casserole. I knew where to get to everything I needed – with the exception of...
Ever had those nightmares about work or school? You know the ones… like when you go to work naked or your boss or a coworker becomes a hideous monster with gnashing teeth? Put those creatures to rest (and get some yourself) by planning ahead. Yeah, it can be tough,...
Personas and Their Importance in Social Media When I first read about the National Institute for Social Media’s plan for #AllHallowsReadNISM and the question that keeps me up at night, many different things came to mind. Admittedly, not many were social media related...
When you have brand presence on different social networks, you want to have thousands of followers. The more the better. But as fast as you gain more followers, it’s just as easy to lose them. Why engagement? Followers are not only numbers-they are people. Interesting...
The adage, it’s easier to accomplish more with others certainly holds true across business, especially in social media campaign planning and implementation. The social media professional is working alone or as part of a larger internal team to craft messages about...
