Meet and Greet: Natalie Droeske

Meet and Greet: Natalie Droeske

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Add Social Media Continuity Planning To Your 2024 To-Do List

Add Social Media Continuity Planning To Your 2024 To-Do List

Photo by cottonbro studio Imagine a favorite brand that you follow suddenly changes everything about their social media marketing. Emojis are dropped, accessibility is not a priority, hashtags suddenly have commas, and the brand look and feel have transformed. Is this...
Impacts of Generative AI for Social Media Marketing

Impacts of Generative AI for Social Media Marketing

The integration of cutting-edge technologies is reshaping the way businesses engage with their audience. One of such transformative forces is Generative Artificial Intelligence (Generative AI), a technology that holds significant promise for social media marketing...
Social Media Marketing and SEO: A Winning Combination

Social Media Marketing and SEO: A Winning Combination

Photo by Oleksandr P. Social media marketing to reach your target audience can be challenging for businesses seeking to expand their online presence. Many social media professionals desire an ideal “hack” to boost their company’s online presence, reach a particular...
When is Podcasting the Right Fit for Your Marketing Strategy?

When is Podcasting the Right Fit for Your Marketing Strategy?

In recent years, podcasting has emerged as a powerful medium for communication, entertainment, and marketing. As an audio-based platform, podcasts offer a unique opportunity for businesses and individuals to reach their target audience in a more personal and engaging...