Media Monitoring 101: Negative Publicity

Media Monitoring 101: Negative Publicity

Image Source Understanding Media Monitoring for Negative Publicity  In the digital age, where information spreads rapidly, negative publicity can significantly impact a brand’s reputation. For online marketing professionals, media monitoring is an essential practice...
The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story

The Role of Social Media During and After a Major Natural Disaster: A Story Within a Story

Hurricane Ian was an unwelcome guest who left major portions of Florida destroyed, especially in the southwest area.  His strength, size, and point of impact was not even close to what had been predicted. Some might say, Ian wasn’t what he appeared to be on his...