Mastering Social Media Project Management

Mastering Social Media Project Management

Photo by cottonbro studio Managing multiple campaigns across several social media channels can be challenging, and even further complicated with multichannel campaigns across several brands. Mastering the art of social media project management is not only critical for...
Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Disingenuous Marketing Isn’t Fetch: The ‘Mean Girls’ Debacle

Photo Credit: Jimin Kim/SOPA Images Paramount’s “Mean Girls” was recently queen bee at the box office, raking in $33 million through the Martin Luther King Jr. holiday weekend. Audiences were first introduced to the iconic clique known as ‘the plastics’...
Social Listening for Strategic Planning

Social Listening for Strategic Planning

“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
Creating an Effective Social Media Marketing Campaign

Creating an Effective Social Media Marketing Campaign

Social media marketing isn’t just the future – it’s a necessary component of any successful marketing strategy today. If your business has any interest in attracting a younger demographic, creating an effective social media marketing campaign is essential.  It’s the...
Missing Something? Social Media Research Is an Integral Part of Your Campaign

Missing Something? Social Media Research Is an Integral Part of Your Campaign

In this ever-changing world and economy, coupled with the frantic pace of life, businesses want to see results… and quickly!  Clients’ requests and deadlines seem to come in on an hourly basis. Social media and technology platforms continue to launch, grow, or fail at...