Social Listening for Strategic Planning

Social Listening for Strategic Planning

“In the absence of social listening, strategic planning is under-informed or uninformed, and this can be costly for an organization’s time and resources.” Strategic planning is an essential cornerstone of social media strategy and connects an organization’s social...
Getting Inspired by Social Listening

Getting Inspired by Social Listening

“Even when you love social listening, you find those moments where you are tired or and want to take pause, or you feel like it can be the task that you put off for another day.  And one that never comes unless it must, unfortunately. Social listening is really no...
Strategies for Reaching Your Target Audience

Strategies for Reaching Your Target Audience

As a business owner, you’re most likely committed to scaling your company and watching it take on the level of influence you envisioned. Connecting with your current and potential customers is essential to achieving that company growth.  Advancing technology continues...
Tips for Creating an Effective Social Listening Query

Tips for Creating an Effective Social Listening Query

Photo by Gavin Whitner Social listening programs offer many benefits beyond reputation monitoring – it opens up a world of unstructured, online conversations that give brands new avenues for marketing in a way that is personal and effective. It also provides valuable...
Skittles in the Rain: Social Listening Offers Unique ROI Opportunity

Skittles in the Rain: Social Listening Offers Unique ROI Opportunity

If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...