It’s been just over 2 1/2 months since we launched a chatbot on our institutional website. Now I’m not here to sell you on whether or not a chatbot is right for you and your business or institution – that’s an answer that can only be found within your own goals...
At first glance, social media marketing and search marketing might seem very different from each other. Social media, by nature, pushes information out to reach more audiences, while in search engine marketing, it’s the audience who is proactive and pulls information....
Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...
Whether you’re doing it because you want a change, you’re starting out with your first “adult” job, or you are forced into job change for reasons beyond your control, for many, competing in the 2017 job market is a vast, often terrifying, unexplored frontier. Searches...
There’s a lot of debate in the SEO world over link building. It’s an ongoing, ever-heated, and much contested discussion. The truth is, link building used to be easy and fast. You could create some content packed with keywords, make sure your keyword was...
