by Howie Turkenkopf | Sep 16, 2025 | Community Management, Strategy, Tools
Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
by Marianne Hynd | Sep 12, 2019 | Community Management, Strategy
If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
by Eric Mills | Oct 21, 2013 | EduSocial Blog, Uncategorized
You can’t avoid it; social media is a part of modern everyday life and if you choose to ignore it you may find yourself on the outside of everything. Your colleagues will expect you to use it, your customers will and it’s essential for any business to be part and...
