If a brand is going to spend advertising dollars, no matter how insignificant it may be to the overall advertising budget, isn’t it important to monitor? This case study highlights how one brand missed a potential opportunity by not engaging in an organically driven...
You can’t avoid it; social media is a part of modern everyday life and if you choose to ignore it you may find yourself on the outside of everything. Your colleagues will expect you to use it, your customers will and it’s essential for any business to be part and...
