Optimizing Visibility: Combining Social Media and PR Strategies

Optimizing Visibility: Combining Social Media and PR Strategies

Photo by KoolShooters You’re a busy social media professional, and through your efforts, your company page has gained numerous dedicated followers. People engage with your posts and want to connect with you. Why, then, should you try to get a story using traditional...
Meet and Greet: Dave Acosta

Meet and Greet: Dave Acosta

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Valuable Social Media Tips for the PR Team

Valuable Social Media Tips for the PR Team

Having synergy with your PR team can maximize campaign success. In addition, social media channels can assist with public relations outreach.  Facebook: Use Facebook Live to create a monthly discussion series to showcase your brand’s influencers. Create Facebook...