6 Podcasts Perfect for Social Media Marketers

6 Podcasts Perfect for Social Media Marketers

Over the past year, the popularity of podcasts has continued to grow with no end in sight. The number of listeners increased by 40 million, or 8.6%, from 2023 to 2024, bringing the total to just over a remarkable 500 million. So why the sudden jump in popularity? It...
Decoding Demographics: How Different Generations Engage With Podcast Ads

Decoding Demographics: How Different Generations Engage With Podcast Ads

Photo by CoWomen In the ever-evolving world of digital marketing, podcasts have emerged as a powerful platform to reach targeted audiences. Unlike traditional radio advertisements, podcast ads benefit from a more intimate format, fostering a sense of connection...
When is Podcasting the Right Fit for Your Marketing Strategy?

When is Podcasting the Right Fit for Your Marketing Strategy?

In recent years, podcasting has emerged as a powerful medium for communication, entertainment, and marketing. As an audio-based platform, podcasts offer a unique opportunity for businesses and individuals to reach their target audience in a more personal and engaging...
The National Institute for Social Media is proud to be the official sponsor of the ‘Why I Social’ Podcast

The National Institute for Social Media is proud to be the official sponsor of the ‘Why I Social’ Podcast

We are very excited to announce the National Institute for Social Media (NISM) is the new official sponsor for the Why I Social podcast.  Why I Social is a bi-weekly podcast (released every other Tuesday) that highlights social media professionals “who get social...