Meet and Greet: Joe Cannata

Meet and Greet: Joe Cannata

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...