Meet and Greet: Joe Cannata

Meet and Greet: Joe Cannata

Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories help shape our organization and the work that we...
Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...
When is Podcasting the Right Fit for Your Marketing Strategy?

When is Podcasting the Right Fit for Your Marketing Strategy?

In recent years, podcasting has emerged as a powerful medium for communication, entertainment, and marketing. As an audio-based platform, podcasts offer a unique opportunity for businesses and individuals to reach their target audience in a more personal and engaging...
10 Creative Ways To Use Video Marketing In Your Business

10 Creative Ways To Use Video Marketing In Your Business

In today’s digital landscape, video marketing has become a critical tool for organizations. It’s an efficient approach to engage your audience, advertise your products or services, and build your brand. This post will look at ten innovative ways to employ...
Is Social Media Marketing Taking Over Traditional Marketing?

Is Social Media Marketing Taking Over Traditional Marketing?

Marketing continues to evolve and mold itself into changing shapes with technological advancements. Social media marketing is one of the fundamental marketing tactics today that help businesses foster deep relations with their target audience and create a lasting...