Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly when it comes to business. Within the confines of top social media platforms, vital information is...
Some might answer the question of “Who’s your target audience?” with “Anyone with a wallet!” That’s cool but hardly nuanced. And when it comes to social media optimization, a lot of brands still just broadcasting posts — there’s not a ton of targeting, and they...
A Chief Executive Officer (CEO) is a digital brand. The online presence they build for themselves, the connections they make, and the content they share all have a direct impact on public perception of their company. This, in turn, influences the corporate brand –...
Because of its sheer reach, most companies believe that they should focus their social marketing, promotion and advertising efforts on Facebook, first and foremost. It is important to first understand your customer and choose your platform appropriately. For example,...
Why is social media important to you and your life? For starters, it’s an opportunity to connect with others. When we think of social media platforms as merely other communication channels or tools, the stigma of these unknown sharing methods is removed from our fears...
