When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
The Sunday before Thanksgiving I darted into a local grocery store to grab the dozen-or-so items I still needed for Thursday’s big dinner. On the list were all the ingredients for Green Bean Casserole. I knew where to get to everything I needed – with the exception of...
