Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Embrace User Generated Content and Hit the Sweet Spot Between the Customer and the Brand

Content marketing has matured and I’ve committed to learning more about it this summer.  We’ve passed the phase of sharing brand generated content and developed to a model that is focused on data and analytics. As the backbone of a digital strategy, data puts the...
I Will Survive – A Song, Compliance, Governance and How the European Union Ruined my Summer – or not?

I Will Survive – A Song, Compliance, Governance and How the European Union Ruined my Summer – or not?

I am sure if I were to hum the tune of “I Will Survive” by Gloria Gaynor you would all be able to join in. Oh come on, let’s try it just for the fun of it….See, you can do it! As I was riding in my car home from work the other day the song was playing on the radio....
LIFE-LONG LEARNING IN THE SOCIAL MEDIA SPACE

LIFE-LONG LEARNING IN THE SOCIAL MEDIA SPACE

One of the things I find so fascinating about the Social Media Marketing space is that it demands that I keep on learning. There is always a new feature to test, another conference to book or another online course to invest in. Countless opportunities I get to learn,...