If you’re an internal or external social media professional (i.e., full- or part-time employee vs. consultant, speaker, etc.), you’re an educator as much as you are a marketer – or at least you should be. One of the core learning objectives in each of the six NISM...
People are always asking for video tips, so today, I have a quick list for you to reference as you get started. Lighting – Don’t Be a Shadow Human When you sit in front of a bright light, use a window as an example, the light coming from behind you will make you look...
I love Twitter! I spend time each week growing professional relationships and my business by connecting with others through Twitter. I love the condensed character limit (I know…they are trying to scare me with increased limits), the quick nature of the information...
When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...
There are many different options professionals pursue for continuing education – classroom learning, online education, and a variety of self-directed learning options. To prepare for the NISM Social Media Strategist (SMS) certification, we offer many of those options...
