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Why Instagram Reigns Supreme for Building Brand Communities

Why Instagram Reigns Supreme for Building Brand Communities

by Kassity Lee | Oct 21, 2025 | Community Management, EduSocial Blog, Strategy, Tools

Featured image by Kindel Media If you’re looking to build a thriving brand community, Instagram is likely your best bet, and it’s not just because it’s trendy. With over 2 billion monthly active users and a platform average engagement rate of 2%, Instagram combines...
Building Belonging: The Power of Empathy in Social Media Marketing

Building Belonging: The Power of Empathy in Social Media Marketing

by Alexis Barth | Sep 23, 2025 | Community, Community Management, Strategy

Featured image by Keira Burton In today’s crowded digital landscape, where brands compete for likes, clicks, and conversions, the real differentiator isn’t just eye-catching visuals or clever hashtags; it’s empathy. Social media communities thrive when brands stop...
The Role of Social Media in Driving ROI for Branded Merchandise

The Role of Social Media in Driving ROI for Branded Merchandise

by Howie Turkenkopf | Sep 16, 2025 | Community Management, Strategy, Tools

Featured image by MART PRODUCTION Social media has become an indispensable tool for businesses looking to maximize the return on investment (ROI) of their branded merchandise. Branded merchandise—sometimes called promotional products—includes tangible items such as...
For Whom The Bell Trolls: Dealing With Online Trolls

For Whom The Bell Trolls: Dealing With Online Trolls

by NISMadmin | Dec 26, 2024 | Community Management, EduSocial Blog, Strategy

How often do you see negative comments online? It’s everywhere you look, from your favorite YouTubers’ comment section to your favorite music artist’s Instagram. With its animosity factor, the internet serves as a breeding ground for trolls. You don’t know...
4 Popular Social Media Marketing Tips That Just Don’t Work

4 Popular Social Media Marketing Tips That Just Don’t Work

by NISMadmin | Dec 17, 2024 | Strategy

Ever had a tip given to you about social media marketing that you thought would work perfectly, but in reality, didn’t work as you planned? It happens more often than you might think. Here are 4 popular social media marketing tips that just don’t work. 1. There...
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  • Crisis Tested, Community Approved: When Online Relationships Make (or Break) Your Brand
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