Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

Content Creators vs. Influencers: Which Is Right for Your Social Media Strategy

Photo by Anna Nekrashevich Getting your brand seen by more people is an important goal to have. After all, the more exposure your business has, the more likely you are to bring in new leads and convert new business. But deciding how to make this happen isn’t always...
Online Community-Building Insights from Top Brands

Online Community-Building Insights from Top Brands

Image Source Community building is about building genuine relationships with your audience and making them your fans. In other words, the power of an online community is in the ability for many people to rally around a shared bond and feel empowered to contribute. So,...
Building or Paying for Web Traffic –  Which Should You Choose?

Building or Paying for Web Traffic –  Which Should You Choose?

Image Source Building a website and creating social media profiles have both become prerequisites for establishing a successful online brand. However, considering the amount of competition today in most industry markets, taking these basic steps is rarely enough to...
The Evolution of Influencer Marketing

The Evolution of Influencer Marketing

Photo by Ivan Samkov Influencer marketing no longer simply refers to celebrity endorsements, it has evolved past that and now includes numerous collaborations with social media influencers, to leverage the different kinds of audiences across various platforms....
Are Paid Influencers Right for Your Social Strategy?

Are Paid Influencers Right for Your Social Strategy?

Photo by Ivan Samkov Influencer marketing involves collaborating with individuals in your market with a significant and engaged following on social media platforms or other online channels to promote a brand’s products or services. Influencers can sway their...