Asking the Magic 8 Ball – Stepping into 2018

Asking the Magic 8 Ball – Stepping into 2018

Making plans for the upcoming year, and sometimes even just for a week, can feel like an impossible task. At times it is hard to predict what lies ahead and what might happen. Wouldn’t it be nice to have a crystal ball to show us what lies ahead? Or even just a...
Professional Goals and Predictions: NISM’s December Blog Series

Professional Goals and Predictions: NISM’s December Blog Series

We received such great feedback about our #AllHallowsReadNISM series (October’s blog posts about the marketing mistakes that scare our SMS community), we decided to try another theme for December – goals and predictions. We asked our SMS community to share both! 2018...
“I don’t Tweet”

“I don’t Tweet”

When faced with an opportunity to change industries after 15 years, my response to a potential employer was, “I don’t Tweet…is that going to be a problem”? At that time in my life I had utilized social media for recruitment and networking opportunities. I had also...

Aligning Corporate And Marketing Goals For Success

Silos are fairly prevalent in many businesses — heck, Machiavelli predicted their existence way back in 1513 — and, unfortunately, ‘alignment’ is not as prevalent. Consider the chart below, from an article on Harvard Business Review entitled “Only 8...