Featured Image by Darlene Alderson Setting goals and utilizing Key Performance Indicators (KPIs) are an important part of a social media strategy because they provide direction, focus, and a way to measure success. A common problem in social media marketing is that...
When one of my first marketing clients asked me to create a strategic plan, I eagerly said yes. I was excited. Confident. Slightly terrified. Because while I knew what a strategic plan was in theory, I had no real idea how to actually build one from scratch. I opened...
Photo by Yan Krukau Imagine you have planned the perfect cookout to kick off summer. Your grill has a brand-new gas tank, you’ve tied dozens of water balloons, and the patio looks spotless. Then, all of a sudden, it starts pouring. All of your grumblings against the...
Photo By: Ronnie Overgoor No matter what industry you are a part of, to be successful you must be setting goals and achieving them. So why is it that nearly 90% of businesses fail to meet their strategic goals? With a large emphasis put on these goals at the beginning...
I enjoyed reading and writing as a kid, but I didn’t discover my love for writing until I became an adult. I write for a living and remarkably, I didn’t decide I wanted to write a book until recently. Like really truly commit to writing a book. For some...
