Book marketing and publicity for nonfiction authors can be overwhelming with the vast array of social media platforms. Many authors wonder how to use social media and worry they will do it wrong. Let’s address some basic dos and don’ts of using social media for book...
It’s no question that when it comes to Independence Day, Americans tend to go all out. According to this infographic, it is expected hungry barbecuers across the U.S. will spend $6.8 billion on July 4th food. It also comes as no surprise that more than 16,000...
Having an active social media presence isn’t just for celebrities and prospective influencers these days. CEOs and business leaders are influencers too. Their social media presence helps drive public opinion, strengthens their company’s brand and develops them as...
Video is the future of content marketing! Those have been the words of many mainstream media companies[1] and new age entrepreneurs[2] for the past couple of years. In a world where visual representation keeps growing these words have increasingly become reality. With...
Recently I was doing a consultation for a client, talking about approaches to social media for small businesses. While I was giving a general overview of aspects to look at and goals to keep in mind, I gave a couple of examples of how to cross the borders of social...
