If you’re at all familiar with social media platforms, you know that 2020 saw headline after headline about their impact on our day-to-day lives. Anyone based in the United States knows that Facebook and Twitter had a huge impact on our election cycle and their global...
Photo credit: Burst I remember it like it was yesterday – when I received my first project in fundraising as a social media professional. Giving Tuesday was three months away. My boss asked if I could create a campaign to drive donations and awareness about getting...
Photo credit: Unsplash Nothing counts until someone makes a purchase. This is the mantra of marketing specialists all over the planet. While they may have lots of smaller goals throughout the process of bringing customers to the table, the ultimate measure of their...
Right off the bat, the term “Instagram Takeover” sounds exciting – like a tremendous conquest that leads to an enchanting discovery. However, unlike most conquests in history, Instagram Takeovers have proven to be mutually beneficial for all parties involved. This...
Also referred to the iGeneration, this generation covers anyone born between 1995 to the mid-2000s. Ideally, this lot was born during the age of the internet. This particular customer base has completely changed or rather disrupted the way we market. This generation...
