How to Host a Virtual Event or Fundraiser

How to Host a Virtual Event or Fundraiser

During the pandemic the world shifted. Organizations had to rethink the way they fundraised, hosted events (if they even did), and utilized volunteers. Due to the economic climate, some companies or individuals saw a need to pull back their annual contributions. We...
5 Musts When Creating a Content Strategy

5 Musts When Creating a Content Strategy

Image source: Unsplash If you are a business or organization, you likely have one of these goals:  Sell products  Promote services  Gain subscribers  Acquire volunteers  Collect donations  Hire staff  How do you sell yourself to your target audience to reach these...
Using Social Media to Reach Your Target Audience

Using Social Media to Reach Your Target Audience

Image source: Unsplash Businesses that utilize social media are nothing new. It’s estimated that 97% of Fortune 500 companies rely on it, but it’s just as effective for small businesses across the country.  While your business might already be using social media, the...
7 Tips for Creating an Integrated Content Calendar

7 Tips for Creating an Integrated Content Calendar

Which sounds more exciting – planning your content for the next 6-12 months or planning a beach vacation? Okay, maybe that isn’t a fair match up, but creating a content calendar can be a fun, satisfying practice that sets you and your team up for success.  And yes,...
Memes: Are They Right or Wrong For Your Business?

Memes: Are They Right or Wrong For Your Business?

If you opened this article, there’s a good chance you fall into one of two categories: You either love and regularly post memes as part of your social media mix, or you have no idea what a meme is and you’re hoping to learn more. Whichever category you fall in, this...