7 Things to Consider Before Collaborating with a Social Media Influencer

7 Things to Consider Before Collaborating with a Social Media Influencer

The rise of social media influencers is expected to grow over the coming years. This isn’t surprising given how the marketing landscape has changed. 36Ad-block usage is expanding. Banner blindness persists. And just about every commercial out there isn’t connecting...
2020: The Year of ‘Cancel Culture’

2020: The Year of ‘Cancel Culture’

I think most people can agree that 2020 has been rough. So is it really surprising that the topic of today’s blog post took shape and flourished in the uncertain, alarming, messy, and disappointing hodgepodge that is 2020? I think not.  ‘Cancel Culture’ or “callout...
Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Going live in 3, 2, 1 – Dos and Don’ts of YouTube Live

Solving challenges and finding good solutions is part of my everyday work as a coach and consultant. How many challenges the new situation in a pandemic would bring I did not anticipate. With a positive shift in perspective however, these challenges became...
Managing Your Mental Health While Working in Social Media

Managing Your Mental Health While Working in Social Media

There’s no denying social media marketing is an essential tool for businesses today. While family and friends may oversimplify the workload as just a matter of thinking up witty captions and posting pleasing photos, anyone who has strategically managed social media...
How to Use Social Media to Advocate for Good

How to Use Social Media to Advocate for Good

Have you wondered how you can control the positivity of your social media posts? Create a goal of delivering good content that helps the common good.  It is an opportunity to showcase your human values of connecting and conversing through social media.  Social media...