It’s obvious that COVID-19 has thrust our world into different everyday practices. Students take part in distance learning. Many, many employees have worked from home. Daily routines are different. Some people find themselves with extra time on their hands via layoffs...
In December 2006, Jay Geiger wrote a blog post that included a never-before-seen word: clickbait. The logic was simple — click referred to the click of a computer mouse while bait referred to something that lures in online users like a worm might lure in a giant...
These current times are truly unprecedented. All across the globe, we are witnessing massive shifts in our daily lives as countries and states close their borders and individuals are told to stay indoors following mandated shelter-in-place protocol. All these...
In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...
