The Best Lead Hooks to Infuse Into Your Content Marketing

The Best Lead Hooks to Infuse Into Your Content Marketing

In today’s digital marketing landscape, how do you stand out among the noise and ensure that your brand receives the desired number of clicks or conversion rates for your business? Recently, Jake Atwood CEO and founder of BuzzBuilder, an email engagement platform, sat...
When Vanity Metrics Lead You Down the Wrong Path

When Vanity Metrics Lead You Down the Wrong Path

Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...
Importance of SEO and Its Role in Digital Marketing

Importance of SEO and Its Role in Digital Marketing

Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...
What Nonprofits Can Learn from Spotify Wrapped

What Nonprofits Can Learn from Spotify Wrapped

What nonprofit doesn’t want a new way to say a personalized thank you to donors, and to generate additional conversation online about their brand? Spotify Wrapped provides a model for doing just that. If you haven’t seen it, you can check out Spotify Wrapped at...
How To Integrate Your Social Media Feeds With Your Website

How To Integrate Your Social Media Feeds With Your Website

Social media has rapidly gone from an entertaining diversion (and hotbed for GIF-based frivolity) to a key part of the internet’s regular operation — particularly when it comes to business. Within the confines of top social media platforms, vital information is...