Meet and Greet: Kyle Majerus

Meet and Greet: Kyle Majerus

Get to know Social Media Strategist, Kyle Majerus! Our SMS professionals serve as ambassadors for our certification program here at NISM. Not only are they knowledgeable about our curriculum, but they also share our passion for social media. Best of all, their stories...
When Vanity Metrics Lead You Down the Wrong Path

When Vanity Metrics Lead You Down the Wrong Path

Vanity metrics…we’ve heard so much about them, and the good news is that a lot of recent buzz suggests that marketers are understanding the value of deeper insights in social listening. Platforms such as Instagram are talking about doing away with the like button, in...
Importance of SEO and Its Role in Digital Marketing

Importance of SEO and Its Role in Digital Marketing

Digital marketing is a type of marketing that uses the internet and other digital technologies to reach out to a targeted audience, with the intention to make sales. Since the early 2000s, digital marketing has been on the rise, thanks to the massive increase in...