The Only Equipment You Need to Start Doing Video for Your Business

The Only Equipment You Need to Start Doing Video for Your Business

Most people overcomplicate video.  They buy fancy cameras, multiple lights, expensive microphones—and all of it ends up sitting in a closet because the setup takes too long to use consistently.  The truth is much simpler: you only need one thing to start creating...
Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Chronically Online (and Proud): Why Marketers Should Embrace Their Inner Internet Addict

Photo by Rumeysa Demir When I started my 2025 summer as an NISM Social Media Strategist Intern, I didn’t expect to leave with an unofficial superpower. But as the internship wrapped up, I was honored (and a little amused) to receive the “News & Trend Tracker”...
Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

Beyond the Scroll: What Marketers Can Learn from TikTok’s Rise

Featured image by Artem Podrez   Why TikTok Matters TikTok has quickly evolved from dancing and lip-syncing videos. Over the years, the United States has had an on-and-off relationship with TikTok. Earlier this year, we all expected TikTok to be banned, which put...
Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Scroll TikTok with Purpose: Inspiring Accounts For Marketers to Watch

Photo by S O C I A L . C U T  Whether you’re a marketer looking to up your content game, a small business trying to reach a new audience, or a social media professional on the hunt for the next big trend, TikTok is the platform for you. But with how fast TikTok moves,...
Behind the Posts: A Look Back at My NISM Internship

Behind the Posts: A Look Back at My NISM Internship

When I started my internship with NISM, I wasn’t looking for a job. I was already running my own coloring book company (which, as anyone who has started a small business will know, was no small task). Time? I had none of it. Spare energy? Not exactly overflowing.  But...